Accutronics delivers smart battery technology to OEMs (Original Equipment Manufacturers) worldwide, to a range of industries, including military, medical, industrial and portable electronics applications.
The company offers ‘whole of life’ support for OEMs and design consultants who demand a high level of technical and commercial expertise. The smart batteries offer advanced functionality and performance and features such as charge control, fuel gauging and device communication.
With twelve years of experience in direct marketing and sales at hand-held radio distributor CS Electronics, Michele will make use of her broad sales experience in her new role at Accutronics. Her responsibilities will include in-house marketing, website content management, customer relations management and event organisation.
“The intricacy of the activities going on in the Accutronics factory is amazing,” enthused Michele. “Unfortunately, many people don’t realise the level of technological innovation that goes into the manufacture of smart batteries. My aim is to further raise awareness about their benefits in anything from life saving medical applications to military equipment. I am a firm believer in the better for all life philosophy, so my work here fits in perfectly with that school of thought,” she concluded.
“Having worked in almost all areas of the electronics industry, Michele boasts a great deal of knowledge in manufacturing processes and technologies,” explained Rob Phillips, Accutronics’ managing director. “Her role is a varied one, but I am confident that her expertise can bring value to our current projects such as re-branding and advertising our Inspired Energy range of products,” he said.
Passionate about exercising and extreme sports, Michelle adores skiing, water boarding, skydive and acrobatic flights.